I Love Lugano


Lugano, Lungolago


August 2020 (1 month limit)

Screenshots as evidences for the experimental (anthropological) visual laboratory through the cross media contamination (Instagram)

In the beginning of August, Lugano Region installed a wooden sculpture next to the lake. In large red letters it says ”I Love Lugano” with the symbol for a heart as “love.” As a campaign to promote the region, it invites people to take a photo of it or with it and use the hashtags #luganoregion #ilovelugano if the photos are posted on social media. CJA placed a red dot on the wooden sculpture that has has remained on it for the entire month. There have been unsuccessful attempts to remove the red mark which have left it looking sratched and ruined. In order to preserve the integrity of the red dot and cleanliness of the sculpture CJA has continuously replaced the mark once there is sign of attempted vandalism. After the first dot was placed on this sculpture, CJA has collected images from various accounts in instagram that have used the previously mentioned hashtags. Below is a selection of this images.

The End 

This action ended in September after we felt that there was enough data gathered from the analysis of the hashtags. The ILoveLugano sign still remains along the lake, however, without a red dot. We hope it does not miss the dot too much.