Cubic Showcase


Lugano, Via Nassa


From 25 September 2020 – Current

Stickers on proxemical criteria on unused showcase in an historical street of Lugano.

Location Context

From Lugano Region

Via Nassa is one of Lugano’s historical streets – its particular and sophisticated shops will accompany you in your shopping. Under the 270 meter long, ancient city porticoes on the lakeshore, there are many different kinds of shops: jewellery, clothing, gastronomy and antique shops are just some of the many, without forgetting a few department stores as well. Via Nassa, Lugano’s number one shopping destination, accompanies you during your shopping outings with its elegant and sophisticated atmosphere.

The glass showcase is in front a small place on this street. It belonged to BVL (Boutique Vintage Lugano), the previous proprietor of the space. However, a sign for BVL is still on the showcase. Currently the space is occupied by Triline Design. It is a studio focused on design, architecture, and construction.  We have been in contact with them and discussed the use of the glass showcase.

Action Context / Empirical Evidence

After two months we have succeeded in localising the attention to a single spot that has become a privileged dialogue with a scratcher. Since the 25th of September, we have conducted this anthropological experiment and collected empirical evidence. It was born from the various visual laboratories scattered throughout the city.

How far will we be able to push this special communication?

Scratcher Profile: Previous Hypotheses (until 6 October) 

  • An individual that only walks in the center of this street
    • There is another dot on the back of this glass display that has not be touched in months.
    • We found that this spot was scratched only at the beginning of October.
  • Height
    • An individual taller then 174-176 cm (or someone in heels)
      • There was another red dot placed some meters away on a taller surface
      • It requires a relatively tall person to reach it and be able to disturb it.
      • Since it was sratched we have added the heigh hypothesis to the profile.
  • Time
    • No manipulations seem to have taken place during the weekends.
    • Must be someone who does not live in Lugano.
      • Someone who works in the street or/and passes there daily.
      • The findings were found rather in the afternoon.
  • Psychology
    • Someone who moves very quickly because even some people who work in front of the spot have not noticed anyone scratching.
    • Someone who is afraid of getting caught.
      • Someone conscious of doing an unclear act.
        • Someone who took it personally.
  • Knowledge of the project by the subject (not yet defined)
    • Someone who knows the project or one of its members.
    • Someone a bit sadistic or wants to damage the project.
    • A random guy that doesn’t know what else to do.
    • Someone that thinks it is disrespectful to the glass box.
  • Scratch quality
    • By analyzing the quality of the scratching, we see that there is a certain capacity to rip
      • This clue leads us to think that the person has nails to do it
        • Which brings us back to a female profile (in heels…)
      • Looking in how fierce he put in the scratching, he must be angry for some other reason
        • Case of projection

Physical profile (From an eyewitness – 6 October)

After a few months of searching, our wanted suspect was physically described to us by an eyewitness.

This is his description:

  •  Gender:
    • Man
  • Age:
    • 65 years old
  • Height:
    • 180 cm
  • Body type
    • Medium
  • Hair:
    • Short (without hat)

Psychological profile: IT/SS (October 6)

The psychological profile definition based on a synthetic evaluation of a subject resulting from the results of a series of our tests. We used the Myers-Briggs Type Indicator to help us understand who the character might be. There are 16 personality type indicators according to this test. It is based on Carl Jung’s theory on personality types which describes how changes in behaviour that are seemingly random are actually consistent. Ways of perception and judgement formation among individuals differ only slightly. The Myers-Briggs test was developed to categorize different types based on preferences. The four broad categories are:

  • World. One’s prevalent orientation of their psychic energy determined if they are characterized with extraversion (E) or introversion (I). It is the world they prefer.
    • Scratcher: Introversion(I)
  • Information. The method in which content is interpreted determined if someone is sensing (S) or intuitive (N).
    • Scratcher: Sensing (S)
  • Decision: The mode of using logic versus emotions explains if someone is thinking (T) or feeling (F).
    • Scratcher: Thinking (T)
  • Structure: The way in which someone observes the outside world reveals if they are judging (J) or perceptive (P).
    • Scratcher: Judging (J)

According to this evaluation, the scratcher is an ISTJ personality type.

We used the type indicator on the official Myers-Briggs website for developing this profile. The link is (

We also feel like adding some other info:

  • Morality / Religion
    • Christian (non-practitioner)
  • Culture / Education / Work
    • Medium / Low (more low than medium)
    • Primary degree
    • Fresh pensioner
  • Pathology
    • Neurosis
    • Repressed aggressiveness
    • Loneliness (looking for attention / activities)
  • Place of residence
    • Local (we had evidence of activity also during Sunday morning)

We have also ascertained that the owner has nothing to do with the scratching. So it is a random passer-by, with different time availability to do the action. Convinced to do a punitive action.